Hi, I'm Hari Pudipeddi
I'm a UX researcher and strategist who brings organizations closer to their users through experiences that delight and deliver value within intricate product & service ecosystems
I combine data-driven insights with a user-centered design approach to help teams build a deep understanding of user behavior and translate user needs into business opportunities. ​​
Experienced in fostering cross-functional collaborations in agile environments to secure stakeholder buy-in and actively promote a user-centered culture throughout the organization
Setting, Articulating & Executing Data Driven Design Strategy
Skilled in leveraging both quantitative analytics and qualitative insights to drive design decisions, ensuring alignment with user needs and business goals.
Projects
At MSC Industrial Supply, I led exploratory and evaluative user research for B2B e-commerce optimization during the transition from Websphere Commerce to Google Cloud Platform, ensuring a seamless redesign. Through the projects, I leveraged collaboration with cross-functional teams and helped streamline UXR by establishing protocols.
E-COMMERCE IN INDUSTRIAL PROCUREMENT
Tools
Miro
Figma
Jira
Adobe Analytics
Qualtrics
Usertesting.com
Baymard Audit
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Mapped multi-user journey in industrial supply procurement for a streamlined information flow, leading to 12% decrease in calls to customer service.
Adobe Analytics • Interview • JTBD • User Flow • Wireframing & Prototyping
With Marketing
Re-imagined loyalty program which led to a 6% increase in Revenue with a 21% increase with approximately 108,000 orders.
Read More
Adobe Analytics • Interview • Workshops • Wireframing & Prototyping
Developed MSC's first digital personas with Product, Marketing, Customer Service teams to guide user centered design.
Adobe Analytics • Interview • Workshops
• User Flow • Empathy Maps
Landing Page Redesign for GCP Migration
Redesigned the landing page to improve visibility of MSC's range of offerings
Coming soon...
Adobe Analytics • Interview • User Flow • Wireframing • Prototyping • Usability Testing
BRANDING & MARKETING STRATEGY FOR A WORKDAY AUTOMATION START-UP
At Genie, I led Design & Marketing Strategy with senior leadership which led to the acquisition of the company in 2023 by Kainos. I joined the start-up in 2018 and immediately recreated its logo, brand identity and website. I led the development Marketing & Brand strategy across digital and offline channels, later transitioning into leading UX research.
Tools
Miro
Figma
UserZoom
Adobe Illustrator, Indesig
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Marketing Blueprint for a Growing Startup
Created marketing strategy for the startup across digital channels and on-site events, contributing to over 200% yearly growth.
[Coming soon]
Market Research • Digital Channel Optimization • Content Strategy • Program Manger
Brand Identity & Product Design
Redesigned Genie's brand identity redesign, including a new logo, revamped website, and communication materials with a cohesive visual identity.
[Coming soon]
Logo design • Wireframing • Webdesign • Branding
Marketing & Outreach Strategy
Franklin Energy Powder Coil
Tools
Adobe Illustrator
Invision
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During my internships in the energy and manufacturing sector, I helped shape marketing and outreach strategies of new product and service offerings of the organizations. I used a human-centered design approach with ethnographic research methods to refine the value proposition according to user needs.
Conducted user research with small business owners in low-income neighborhoods to build an outreach strategy for a new energy efficiency program.
Interview • Card-sorting • Survey • User Journey • Service Blueprint • Prototyping
Conducted secondary research to position the new technology in the market and created a go-to-market strategy for the startup.
Logo design • Wireframing Webdesign • Branding